Keep useful service needs from being forgotten.
- Maintenance due
- Membership renewal
- Seasonal tune-up
- Equipment replacement cycle
- Previous repair history
- Warranty expiration
Customer reactivation campaigns for home services
Reactivate Past Customers With Relevant Next Steps.
Available customer, job, equipment, timing, and market information can identify relevant repeat-service and reactivation opportunities. Contractor Growth OS (CGOS) turns those signals into managed campaigns with clear eligibility, communication, ownership, and outcome rules.
Fifteen campaign types
Expand customer value beyond basic reactivation.
The right campaign depends on why the contact is useful now. These campaign types can be configured individually or connected into a broader customer lifecycle.
Continue relevant conversations without endless chasing.
- Unconverted estimate
- Financing follow-up
Create the next appropriate reason to reconnect.
- Weather-related service
- Cross-service opportunity
- Past high-value customer
- Lapsed customer
- Repeat booking reminder
Help satisfied customers strengthen future growth.
- Review request
- Referral request
Campaign selection is based on configured rules and available data. CGOS does not claim predictive capability unless the implemented technology and customer data support it.
Campaign operating board
Start from an eligible customer event, not a generic blast.
Every campaign needs a defined audience, useful reason, approved channel, timing limits, ownership, opt-out handling, and recorded outcome.
Audience eventReason to contactWorkflowControls
Maintenance dueEquipment or property intervalReminder to response to bookingConsent, service history, capacity
Unconverted estimateApproved follow-up windowQuestion capture and human escalationTiming, frequency, final disposition
Completed jobEligible completion statusReview, feedback route, and referralNo review gating; opt-out handling
Lapsed customerApproved inactivity segmentRelevant reactivation and booking pathService relevance and suppression rules
Seasonal serviceWeather or calendar windowSegmented reminder and availabilityGeography, capacity, quiet hours
Illustrative campaigns. Availability depends on consent, customer and job data, service relevance, capacity, integrations, and approved communication policies.
Lifecycle intelligence
Let every customer outcome improve the next decision.
The campaign is only one part of the system. Eligibility, policy, customer action, and final disposition stay connected.
01Eligible event
Job, estimate, service interval, membership, weather event, or customer segment
02Policy check
Consent, suppression, quiet hours, frequency, service relevance, and capacity
03Customer action
Reply, review, referral, appointment, human request, or opt-out
04Recorded outcome
Update the customer record and improve future timing and audience rules
Done for you
From customer data to a managed campaign system.
CGOS maps available customer and job data, defines eligibility and suppression rules, configures the workflow, tests messages and exception paths, launches the approved campaign, and optimizes timing using recorded outcomes.
MANAGED CAMPAIGN CONTROLS
- Audience eligibility and exclusion rules
- Consent, quiet hours, frequency, and opt-outs
- Capacity, service area, and offer boundaries
- Human response and escalation ownership
- Appointment, revenue, and disposition tracking where supported
Your diagnostic starting point
Find the constraint before choosing the tactic.
Rank visibility, response, outcome intelligence, customer compounding, and operational readiness. Receive recommended starting systems, a directional cost-of-inaction range, quick wins, foundational work, and a phased roadmap.
PRIORITIZED ASSESSMENT OUTPUT
A practical starting plan built around your primary growth constraint.
Ranked operating constraints01
Recommended starting systems02
Directional cost-of-inaction range03
Quick wins and foundational work04
Phased implementation roadmap05